The Sectorinstituut Transport en Logistiek (STL) is responsible for the inflow and long-term employment of skilled people in the sector. Our reporter (Shanna) criss-crosses the country to investigate the sector that keeps the Netherlands moving.
Each episode focuses on a challenge and covers one job in the sector. What sort of challenges are truck drivers faced with? And what does a warehouse employee do exactly? In a fun and engaging way, Shanna shadows an employee for a day, continually asking questions about the ins and outs. She also joins them in a challenge in order to experience what work in this sector is really like.
|Working in transport and logistics involves lots of (daily) challenges. With a professional practical skills course (BBL) you learn to overcome these challenges and you immediately earn money.|
We developed the content strategy for this campaign, and devised and implemented the complete video concept. We produced a trailer, shot various episodes with sector employees and used pre-rolls to promote the campaign.