What are the marketing trends and developments within the maritime and offshore industry? No less than 90% of the companies we interviewed indicated that retaining new talent is seen as their greatest challenge. 60% indicate that digital marketing is an important goal but not a priority. Digitization occurs mainly on the production side, which means that the possibilities of digital marketing are insufficiently exploited. There are opportunities to achieve the most important business goals in the field of marketing, (employer) branding and communication!
Various signals from the market, other trend reports and our experience showed us that the maritime and offshore industry has a conservative mindset on digital marketing. This report not only contains the results of our conversations with industry leaders but also provides insight into marketing trends and developments mentioned in other media and industry reports. In addition, this report compares current trends with those of other knowledge-intensive industries and provides insight into general trends and developments within the field of marketing, branding and communication.