YUR Advocaten & Consultants

ROTTERDAM'S MOST MODERN LAW FIRM!

One sentence brief

POSITIONEER BAUMGARDT, BRÖKLING & VAN DER RIJT ADVOCATEN ALS INNOVATIEF EN ONDERSCHEIDEND ADVOCATENKANTOOR VOOR HET MKB+.

APPROACH

The legal world is changing. Digitization and computerization play a major role. The client no longer expects a traditional law firm. Baumgardt, Brökling & Van Der Rijt Advocaten is aware of this. Together with Campagne they are meeting the demands of the future. This repositioning also requires a new name: tradition-free, client-focused and independent. After an internal and external exercise the name was decided: Yur Advocaten & Consultants. Yur stands for smart, clear advice. Pragmatic. Different. No more rigid patterns. Not just as lawyers, but also as sparring partners and consultants. With personal attention to the client. To achieve this repositioning, a new way of working was introduced and a modern office in Rotterdam was opened.

herpositionering

Liberator:

GUTS! BEING OPEN TO CHANGE, DARING TO MOVE FORWARD, INNOVATING AND BEING DIFFERENT.

Not by talking about it, but by doing it. So the name was jettisoned after 25 years and Yur Advocaten & Consultants was the firm choice. As a result, Yur cleared the way for all the logical choices that followed.


herpositionering

New name and positioning

The transformation was communicated step by step. Both internally and externally. Employees were involved in the development of the new name and had a hand in the decision. This ensured broad internal support. We drew up a transformation and communication plan, a high point of which was the festive opening and launch on 2 February 2017. A new website was created: a platform for knowledge sharing, online service and personal branding. The content strategy for the website and social media is in development. To establish a position in Rotterdam, a marketing strategy is being created for the region.

TO CREATE A ‘REAL’ RECOGNISABLE CORPORATE IDENTITY FOR YUR ADVOCATEN & CONSULTANTS

THE WHOLE TEAM WAS PHOTOGRAPHED!

YUR.NL STANDS FOR KNOWLEDGE SHARING, EXPERTISE AND INSPIRATION

3000

Yur.nl had more than 3.000 visitors in the first month.
10000

Yur.nl had over 10.000
page views.
100000

Posts on Facebook about the name change reached
b some 100.000
people

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