Based on BG Freight Line’s corporate identity, develop appropriate positioning that can then be translated into various communication materials.
To start this project, we organized a Brand Workshop with BG Freight Line which identified the market, target group and the organization’s distinguishing characteristics. With this information as a starting point, the creative team started developing BG Freight Line’s positioning then translated it into a fresh, new look and feel. This resulted in a completely new website, various housestyle elements, corporate photography and a striking corporate video amongst other things.
As liberator, the Brand Workshop revealed that what mainly distinguishes BG Freight Line is its Rotterdam mentality: constant drive, personal commitment and authenticity of the day-to-day work. These aspects served as the basis for the new positioning.
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