The familiar
Brugman feeling.
New positioning for Brugman:
reliable, helpful, and sustainable.
Client
Brugman keukens & badkamers
Subject
Repositioning
Tags
Strategy
Concept
Content
Video
Social
Brugman aimed to strengthen its position in the kitchen and bathroom industry even stronger. We gave their brand a fresh positioning, ensuring the core values of reliability, helpfulness, and sustainability were evident throughout the customer journey.
Strategy
Together with Brugman, we crafted a brand strategy that clearly translates its core values into every customer interaction. From start to finish, the goal was to build trust and engagement.
Branding
Brugman stands for quality, service, and sustainability. We developed a visual identity that embodies these values, allowing customers to immediately experience the Brugman feeling – reliable, engaged, and sustainable.
Activation
We brought the Brugman feeling to life everywhere. From a retail calendar to impactful campaigns linked to to popular TV programs like Fout Maar Goud and The Masked Singer, we delivered the brand experience straight into the living rooms of the target audience.
Results
Brugman increased its visibility and has become an even more the trusted choice for reliable kitchens and bathrooms. Each day, we reach a broader audience and strengthen the overall brand experience.
More! (But left)
More! (But right)
Happy
with
Brugman
Thanks to the repositioning and the developed brand strategy, the brand identity comes alive in every customer interaction. We created a strong foundation for their consistent and recognizable brand.
“Campagne knows us inside and out as a strategic communications partner. This is evident in the flawless development and execution of our repositioning.”
Tember van den Heuvel
Brandmanager
Brugman
