From concept to execution, we handled it all in collaboration with Rotterdam Topsport. Every effort was focused on delivering a powerful message: the Tour de France Femmes is about more than just cycling. It’s about empowering women, movement and the unifying power of sport.

Our creative team knew the Tour’s colors inside out and they worked devotedly to perfect every detail. We developed a complete range of communication tools, including city dressing, outdoor advertising, the website, radio spots, social media content, and (online) advertisements.