9,500 new homes, offices, schools,
and recreational facilities.
Client
Foundation for Area Development on the Maas (StiGaM)
Subject
Area Branding and Strategy
Tags
Strategy
Concept
Branding
Website
Signing
Photo
Video
Rotterdams Tij is the new name for the redevelopment of the New Maas riverbank in Rotterdam. This area combines living, working, recreation, and nature, with the river as the central unifying element.
Strategy
The name Rotterdams Tij symbolizes the area’s dynamic nature and the city’s adaptability. Together with StiGaM, Bijl PR, and the Municipality of Rotterdam, we created a strategic foundation that allows for future growth and innovation.
Branding
We developed a corporate identity that highlights the connection between the city, nature, and the river. This recognizable visual style is both strategically grounded and visually compelling, making it a prominent feature throughout the city.
Activation
From a dynamic website to physical signage across the city, Rotterdams Tij made its mark both online and offline. The website and app serve as an inspiring platform for residents and entrepreneurs, while the signage literally brings the area to life.
Results
The launch on July 31, 2024, established Rotterdams Tij’s digital and physical presence. With a strong identity and a solid strategic foundation, the area is now fully prepared for the future.
More! (But left)
More! (But right)
Off course!
“At
home
on the
Maas“
We created the name, developed the strategy, and built the corporate identity. This was translated into consistent branding that enhanced visibility and strengthened the connection with the city and its residents.
“Rotterdams Tij lays the foundation for flexible, future–oriented development where everyone feels at home.”
Rob de Jong
Foundation for Area Development
on the Maas (StiGaM)
