Together for a
better climate
245 local heroes
making a national impact.
Client
National Climate Week
Subject
National Climate Week 2023 (NKW)
Tags
Strategy
Concept
Content
Video
Social
For the third consecutive year, we partnered with Bijl PR to organize National Climate Week 2023. This year, the focus was on action. How do you get people moving? Through real stories and direct communication.
Strategy
After two years of experience, this third year we built on a solid strategy, with a new focus: activation. We chose a direct, less polished tone with stories that spur action and interaction.
Branding
We gave NKW a fresh, dynamic look that matched the urgency of the moment. Strong visual and textual content conveyed the message of sustainable action clearly, both locally and nationally.
Activation
Powerful social content got people moving. With formats like “Week Without,” street interviews and NKW Live , we inspired a wide audience to do something for a better climate as well.
Results
National Climate Week 2023 generated over 112 million views and inspired the Netherlands to collectively make a change. No fewer than 236 Climate Supporters, 245 Climate Mayors, and 99 NKW municipalities took action during NKW.
National Climate Week has been nominated as a case for the Sabre Awards!
Together with our friends:
More! (But left)
More! (But right)
Take
action
for the
climate
As a strategic partner, we worked with multiple parties to shape the National Climate Week. Our approach ensured the message and reached the target audience through the right channels, making a real impact.
“Working together with Campagne to increase the reach and engage society for the NKW was an absolute pleasure! Campagne brings expertise, dedication, flexibility, and is always willing to go the extra mile to achieve the best results.”
Simone van Straalen
Campagnemanager
Ministry of Economic Affairs and Climate
