Let your
enthusiasm
work!
Recruiting employees for
Dutch public swimming pools
Client
WiZZ
Subject
Recruitment campaignWervingscampagne
Tags
Labour Market Communication
Strategy
Concept
Media
Online
Enthusiasm
Purpose
Swimming Certificate
Lifeguard
Supervisor
Working in a swimming pool is all about people. Enthusiasm is one of the most important traits for teaching others—young or old, big or small. Your enthusiasm is your strength, and it inspires others. Working in a pool: the joy is contagious!
Strategy
Bringing joy is what sets employees apart, giving people in the water something that lasts a lifetime: a swimming certificate, a fit body, or an hour of sporty relaxation. Adding meaning to work was the communicative foundation of the strategy.
Branding
Working in or around the pool? Your enthusiasm is invaluable, and you give others something for life. It’s appreciated and visible every day. Working in a pool: the joy is contagious!
Activation
Working in water means working with sporty people and colleagues, enjoying a good work-life balance, and benefiting from excellent training and career growth opportunities. These attractive perks are central to our messaging.
Results
The campaign has already led to a significant increase in website visits for swimming pool vacancies across the Netherlands, with applications rising across the board.
Together with our friends:
More! (But left)
More! (But right)
Let your
enthusiasm
work!
A fully online campaign was chosen, featuring carousels, ads, display advertising, stories, and video. Candidates can use the ads to find relevant vacancies and connect with employers in just a few clicks on the werkeninhetwater.nl website.
Let your
enthusiasm
work!
A fully online campaign was chosen, featuring carousels, ads, display advertising, stories, and video. Candidates can use the ads to find relevant vacancies and connect with employers in just a few clicks on the werkeninhetwater.nl website.
The campaign created sparkling personas for each vacancy type, where the job satisfaction was visible, tangible and legible.”
