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Liquin

From Vopak
to Liquin.

Complete rebranding
in just 1.5 months.

Client

Liquin

Subject

Positioning

Tags

Strategy
Concept
Branding
Content
Photo
Video

In just 1.5 months, we transformed Liquin’s brand identity. As the new name for three chemical terminals in the Rotterdam Botlek, the result was a fresh, energetic brand positioning — from concept to execution.

Strategy

Together with Bijl PR, we developed a new brand strategy emphasizing innovation, sustainability, and reliability. The name Liquin, a combination of ‘Liquid’ and ‘Industries,’ highlights the focus on liquid storage and distribution.
Branding

Branding

The brand identity reflects Liquin’s dynamic and sustainable culture. We created a visual style that supports the company’s core values, bringing the Liquin name to life across all communication channels.

Activation

The new brand identity was rolled out at lightning speed: from website and signage to internal communication and merchandise. Everything was transformed in just 1.5 months, meeting the deadline with significant impact.

Results

The rebranding was a success: Liquin gained a vibrant new image and is now positioned as a stronger, more innovative player in the market, ready for the future.

Together with our friends:

More! (But left)

More! (But right)

A brand
in motion

Campagne managed the complete rebranding of Liquin. We ensured seamless implementation, turning it into a celebration that immediately radiated Liquin’s renewed energy.

Working with Campagne is fantasticsurprising and creative. The new identity exudes energy, and it’s contagious for all Liquin employees.”

Roos Wolfensberger

Commercial & Business
Development Director

Sector Institute Transport and Logistics (STL)

Recruitment on the highway and beyond.

3,100 people found their dream job.

Rotterdam Topsport

Rotterdamt turns yellow. (Research WPML)

415.000+ visitors for this
legendary wheeler event.