A world-renowed conductor.
AMIN Worldwide collaboration
CVR(US) and Campagne(NL).
Client
CVR
Subject
Photography and video
Tags
Content
Photo
Video
Social
AMIN
Campagne partnered with CVR to support the arrival of conductor Jun Märkl at the Indianapolis Symphony Orchestra in the U.S. with powerful visuals, video, and storytelling.
Strategy
Together with CVR, we created a visual introduction for Jun Märkl. The goal: to excite the American audience in advance and strengthen the bond between the orchestra and its new conductor.
Branding
We captured Märkl during a concert at Theater aan het Vrijthof in Maastricht, producing photography, video, and an interview. The result was authentic and inspiring material that highlighted his charisma and passion for classical music.
Activation
CVR utilized the materials in press releases, on social media, and on the Indianapolis Symphony Orchestra’s website to celebrate Märkl’s arrival in grand style. This strengthened the connection between the orchestra, its audience, and the new conductor.
Results
An impactful international collaboration. The campaign generated buzz in Indianapolis and showcased the AMIN values of collaboration and quality. And here’s a fun fact: thanks to this project, Campagne and CVR won the prestigious 2024 AMIN Worldwide Globey Award in the category ‘Best Collaboration Between Agencies.’
Together with our friends:
Music without borders!
Commissioned by CVR, we managed the entire production: from filming and interviews in Maastricht to delivering high-quality visuals and videos tailored to the orchestra’s style and U.S. specifications. A fine example of international teamwork that truly hit all the right notes.
Meet
The Conducter
The Campaign and CVR showed what AMIN collaboration can achieve: creativity without boundaries.”
Kevin Flynn President CVR Indianapolis
President CVR
Indianapolis
