A world
of wellbeing.
New positioning for the market
leader in air-purifying plants.
Client
Air So Pure
Subject
Repositioning
Tags
Strategy
Concept
Branding
Website
Photo
Air So Pure, the market leader in air-purifying plants, wanted to reposition its brand for the B2B market. Campagne developed a strategy that places wellbeing at its core, without losing the brand’s existing values.
Strategy
In a brand workshop, we defined ‘wellbeing’ as the heart of Air So Pure’s positioning. This broader strategic focus highlights how plants contribute to a healthy and inspiring environment, both at home and at work.
Branding
The new positioning was translated into a refreshed visual identity and practical tools. From a corporate website and in-store POS materials to a comprehensive image library, every element reinforced Air So Pure’s story.
Activation
We created a complete brand experience for the B2B market, including tools such as a brand catalog, trade show concepts, and plant packaging. These practical solutions made sharing the brand story simple and effective.
Results
Air So Pure now has a strong, cohesive brand identity that appeals to business clients and seamlessly fits the B2B market.
Wellbeing in
every detail
Campagne repositioned Air So Pure, putting wellbeing at the forefront of its brand strategy and translating this into thoughtful communication tools. The result: a powerful brand that convinces the B2B market.
“Campagne helped us with a clear and powerful story, with practical tools that truly work.“
Ronald van Schie
Brandmanager
Air So Pure
