Strategic and
creative lead agency

Who do you want to reach, what's your goal, and why? If you want to make a brand or company even stronger and more valuable, these questions are critical. As outsiders, we look at the organisation openly and without preconceptions, and, based on research and insights, we find the essence that helps you stand out. We call this essence the Liberator, it’s the starting point for developing effective and meaningful marketing and communication tools. In the Netherlands or internationally. From brand positioning and communication strategy, to website, video, content, social media, marketing automation and events, we do everything to make an impact on the target audience.

Liberating brands

To motivate your target audience, you need to know who they are, what drives them, and what their fears, dreams, desires, and needs are. Communication is only really effective when it's relevant. To achieve this, you sometimes need to let go, or shake things up, in order to look at a brand or target audience from a new perspective. It's what we call 'Liberating brands'.

No worries

As a client you want to know where you stand and we want that too. The shortest description of a lead agency? Analysing everything, sparring with the board and management, and complementing and supporting the marketing team. We take the lead in working effectively with you, your partners and other agencies to achieve excellent results. We're engaged in all aspects so we can keep an eye on everything in order to safeguard your brand and help it grow. As a result, you don't have to worry about anything, we do everything we can to make every project a success. #everybodyhappy!


Research & insights

Why do we want to know everything?
Research is key: You change behaviour or improve positioning by using the essence of the product, the company and the market.

The liberator

So what do we do with that research?
We find the basis for the strategy and the concept, which we call the Liberator.

Strategy & concept

But you do marketing and communication?
Based on the research and the Liberator, we start working on the positioning, the strategy and the concept.

Creation & content

So what do you produce?
From brand positioning and communication strategy, to website, video, social media, content, marketing automation and events.

Result & evaluation

What about my KPIs?
Everything we do is result-focused. We constantly test and evaluate the process, the work and the objectives.


Juriaan van Berkel
André van der Meer
Tessa Pereboom
Research & Insights
Rachel Korpershoek
Junior Project Manager
Judith Prins
Traffic Manager
Marc van Bakel
Bart van Wageningen
Creative Director
Marcel Miog
Studio Manager
Glenn Ouëndag
Digital Marketing Strategist
André den Boer
Marloes Kalsbeek
Client Service Director
Petra Versluis
Account Assistant
Marieke Brekelmans
Account Manager
Joanne Lammers
Client Partner
Loes van der Weerd
Junior Project Manager
Erik Kepper
Strategy Director
Igor Schell
Digital Producer
Stephan Butter
John Baas
Creative Director

Brands we work with

As a strategic and creative partner, we’re involved with amazing companies, organisations and trusts. From trade organisations like Stigas and Noab to corporates like Rabobank and Svensson. We work for charitable organisations Het Leontienhuis and Team Jayme. In retail, we work with Roobol and home furnishing centres, and in logistics for STL. Internationally we work for Halter CNC Automation and Allison Transmission. But we also have clients closer to home like Maasstad Hospital, Hotel New York by Westcord and Rotterdam Topsport.